Inside Barry's West Hollywood, the iconic Red Room experience gets a precision-crafted upgrade — powered by Life Fitness ICG indoor cycling bikes, co-created to match every beat of the Ride x Lift experience. Life Fitness partnered with Barry's to develop a fully customized ICG solution built around their programming: tailored console metrics, proprietary pedals, a rear-mounted flywheel for a smoother ride, and real-time RPM data that keeps riders locked in and pushing harder. The result? A low-impact, high-intensity cardio experience that keeps the Barry's Fit Fam coming back for more. Whether you're a boutique fitness studio looking to elevate your ride experience or a facility operator searching for commercial-grade indoor cycling equipment, this is what it looks like when co-creation gets it right. 🔗 Learn more about Life Fitness ICG Bikes: https://www.lifefitness.com/en-us/catalog/cardio/bikes-indoor-cycles 🔗 Read the full Barry's success story: https://www.lifefitness.com/en-us/customer-support/education-hub/success-stories/health-club/barrys 🔗 Schedule a consultation: https://www.lifefitness.com/en-us/contact-sales Join us in inspiring the world to work out. With Life Fitness / Hammer Strength, you're investing in a legacy of excellence, quality, and performance. We move as one to empower facilities and exercisers to achieve their fitness goals through elite, innovative equipment and exceptional service. Shop Life Fitness: https://www.lifefitness.com Shop Hammer Strength: https://www.shop.lifefitness.com Learn more about our dual brand story: https://www.lifefitness.com/about Follow Life Fitness / Hammer Strength on LinkedIn: https://www.linkedin.com/company/life-fitness Follow Life Fitness on Instagram: https://www.instagram.com/lifefitnessofficial/ Follow Hammer Strength on Instagram: https://www.instagram.com/hammerstrengthofficial/ #lifefitness #icg #icgbikes #indoorcycling #icgindoorcycling #barrys #barrysbootcamp #barryswesthollywood #indoorcyclingclass #hiitcycling #boutiquefitness

Train smarter with Life Fitness / Hammer Strength Digital Solutions like Workout Intelligence Powered By Augie AI, your AI workout builder, planner, and progress tracker built to optimize every training session. This video highlights how exercisers can interact with connected equipment and digital tools to create personalized workouts, track progress, and train more efficiently using real-time data and AI guidance. __________________________________________ Join us in inspiring the world to work out. With Life Fitness / Hammer Strength, you're investing in a legacy of excellence, quality, and performance. We move as one to empower facilities and exercisers to achieve their fitness goals through elite, innovative equipment and exceptional service. Shop Life Fitness: https://www.lifefitness.com Shop Hammer Strength: https://www.shop.lifefitness.com Learn more about our dual brand story: https://www.lifefitness.com/about Follow Life Fitness / Hammer Strength on LinkedIn: https://www.linkedin.com/company/life-fitness Follow Life Fitness on Instagram: https://www.instagram.com/lifefitnessofficial/ Follow Hammer Strength on Instagram: https://www.instagram.com/hammerstrengthofficial/ #AIWorkout #SmartWorkouts #FitnessAI #WorkoutIntelligence #PersonalTraining #FitnessMotivation #GymWorkout #StrengthTraining #FitnessJourney #WorkoutTracking #FitnessTech #AugieAI #LifeFitness #HammerStrength #TrainSmarter

Explore how the complimentary Life Fitness / Hammer Strength digital ecosystem empowers fitness facility operators to improve efficiency, elevate member experience, and increase retention through connected technology and AI-driven training tools. This video showcases integrated solutions including Life Fitness Facility Connect, the Connect System, Partner Connect and Workout Intelligence powered by Augie AI, demonstrating how operators can deliver both operational visibility and next-generation member engagement through a unified digital platform. From staff efficiency to personalized AI workout experiences, see how connected fitness helps facilities stand out in a competitive market: https://www.lifefitness.com/en-us/catalog/digital-solutions ______________________________________________ Join us in inspiring the world to work out. With Life Fitness / Hammer Strength, you're investing in a legacy of excellence, quality, and performance. We move as one to empower facilities and exercisers to achieve their fitness goals through elite, innovative equipment and exceptional service. Shop Life Fitness: https://www.lifefitness.com Shop Hammer Strength: https://www.shop.lifefitness.com Learn more about our dual brand story: https://www.lifefitness.com/about Follow Life Fitness / Hammer Strength on LinkedIn: https://www.linkedin.com/company/life-fitness Follow Life Fitness on Instagram: https://www.instagram.com/lifefitnessofficial/ Follow Hammer Strength on Instagram: https://www.instagram.com/hammerstrengthofficial/ #FitnessFacility #GymManagement #FitnessTechnology #ConnectedFitness #GymOwners #FitnessOperators #GymBusiness #MemberRetention #FitnessInnovation #StrengthTraining #GymEquipment #DigitalFitness #WorkoutIntelligence #AugieAI #LifeFitness #HammerStrength

Step into the Life Fitness Cardio Zone from the Life Fitness / Hammer Strength booth at FIBO 2026. This premium showcase featured the next generation of cardio experiences, including Symbio, our most advanced cardio innovation, alongside the Aspire and Integrity+ lines equipped with the SE4 console. Together, these solutions highlighted the full spectrum of Life Fitness cardio, from immersive, high-end performance experiences to intuitive, connected training designed for everyday exercisers. Attendees experienced how design, digital integration, and biomechanics come together to deliver more engaging and personalized cardio workouts across all facility types. #FIBO2026 #LifeFitness #Symbio #Aspire #IntegrityPlus #SE4Console #CardioTraining #ConnectedFitness #CommercialFitness #GymEquipment #FitnessInnovation

Step inside the Glute Training Zone from the Life Fitness / Hammer Strength booth at FIBO 2026. This dedicated space showcased Hammer Strength Plate Loaded equipment designed to support powerful lower-body training, with a focus on glute development, strength progression, and athletic performance. Attendees experienced how purpose-built plate loaded solutions help facilities deliver effective, intuitive, and high-performance training for a wide range of exercisers. From foundational strength work to performance-driven training environments, the Glute Training Zone highlighted how Hammer Strength continues to evolve lower-body training in modern commercial fitness spaces. #FIBO2026 #HammerStrength #LifeFitness #PlateLoaded #GluteTraining #StrengthTraining #LowerBodyTraining #CommercialFitness #GymEquipment #FitnessInnovation

Step inside the Club Zone from the Life Fitness / Hammer Strength booth at FIBO 2026. Featuring a powerful combination of Hammer Strength Plate Loaded and Selectorized equipment, this space was designed to showcase strength solutions built for performance, durability, and athlete confidence. Attendees had the opportunity to experience equipment engineered to support a wide range of training styles — from foundational strength work to advanced athletic performance. See how Hammer Strength continues to evolve strength training spaces for modern health clubs and fitness facilities around the world. #FIBO2026 #HammerStrength #LifeFitness #PlateLoaded #Selectorized #StrengthTraining #CommercialFitness #GymEquipment #FitnessInnovation #HealthClubDesign

Step inside the HYROX Training Zone from the Life Fitness / Hammer Strength booth at FIBO 2026. Built to reflect the intensity of HYROX-style training, this zone featured Hammer Strength equipment engineered for performance, durability, and high-output conditioning. Attendees experienced the Hammer Strength HD SPARC, Hammer Strength HD Air Bike, Hammer Strength HD Tread, and Hammer Strength racks and rigs designed to support functional strength and endurance-based training. From explosive conditioning to structured strength work, this space demonstrated how Hammer Strength helps facilities create training environments ready for the demands of HYROX and modern hybrid athletes. #FIBO2026 #HammerStrength #LifeFitness #HYROX #AirBike #HDTread #StrengthTraining #FunctionalTraining #PerformanceTraining #CommercialFitness #GymEquipment

Experience the energy of the ICG Group Cycling Zone from the Life Fitness / Hammer Strength booth at FIBO 2026. Built to deliver immersive indoor cycling experiences, the ICG zone showcased innovative bike technology, connected training solutions, and high-energy group fitness environments designed to keep exercisers engaged and motivated. Attendees also got a look at the exciting new partnership between Life Fitness and Les Mills, with Life Fitness ICG now serving as the Official Bike Partner of Les Mills. From premium indoor cycling equipment to immersive studio experiences, see how Life Fitness and ICG are helping shape the future of group fitness and connected training. #FIBO2026 #LifeFitness #ICG #LesMills #IndoorCycling #GroupFitness #ConnectedFitness #CommercialFitness #FitnessInnovation #CyclingStudio